Performance Marketing
Performance Marketing Agency Focused on Measurable ROI
Data-Driven Performance Marketing Services That Drive Revenue
Truelysis is a digital performance marketing agency delivering accountable growth through measurable outcomes. As a performance marketing company with delivery expertise in India, we focus on leads generated, sales closed, and revenue growth rather than metrics. Our performance marketing agency services combine paid media expertise across Google, Meta, LinkedIn, and emerging platforms with conversion optimisation and advanced analytics.
Comprehensive Performance Marketing Services to Meet Your Business Needs
Our performance marketing services are designed to deliver measurable growth across every stage of the customer journey. As a results-driven performance marketing agency, we focus on strategies that increase conversions, reduce acquisition costs, and scale revenue sustainably.
Paid Search Marketing (PPC)
Capture High-Intent Customers Ready to Convert
As a performance marketing services company, we manage Google Ads and Microsoft Advertising campaigns designed for efficiency and scalability. Our paid search services include commercial keyword research, campaign structuring for quality score optimisation, ad copy testing, landing page alignment, conversion tracking, and bid strategy optimisation.
Paid Social Advertising
Reach and Convert Your Ideal Customers Across Platforms
Our performance marketing agency services include paid social advertising across Facebook, Instagram, LinkedIn, TikTok, Twitter, and Pinterest. We build precise audience segments, create lookalike audiences, design and test creative variations, and implement structured retargeting sequences. Platform-specific formats such as LinkedIn Lead Gen Forms and Instagram Shopping are used to maximise engagement and conversions.
Display and Programmatic Advertising
Increase Reach While Maintaining Performance Control
We deliver programmatic advertising as part of our performance marketing services to expand reach and reinforce conversions. Audience targeting is based on intent, behaviour, and contextual relevance. Campaigns include frequency control, sequential messaging, and creative optimisation to avoid wasted spend. Dynamic creative strategies ensure messaging adapts to user behaviour while remaining brand safe.
Conversion Rate Optimisation (CRO)
Increase Conversions Without Increasing Ad Spend
Driving traffic is only effective when conversion paths are optimised. Our CRO specialists analyse user behaviour through heatmaps, session recordings, and funnel data to identify friction points. We design hypothesis-driven A B tests across layouts, copy, forms, and calls to action. Winning variations are implemented across the site to compound performance improvements.
Marketing Analytics and Attribution
Understand Exactly What Drives Revenue
As a performance marketing company in India supporting global clients, we implement advanced analytics and attribution frameworks. This includes Google Analytics 4 configuration, event tracking, cross-platform conversion tracking, dashboard reporting, and multi-touch attribution models. You gain complete visibility into which channels, campaigns, and creatives generate the strongest returns.
Affiliate and Partner Marketing
Scale Growth Through Performance-Based Partnerships
We help businesses scale efficiently through affiliate and partner marketing programmes. Our team recruits relevant partners, defines commission structures, supplies conversion-focused creative, tracks performance, and optimises programmes for profitability. This channel supports scalable growth while ensuring costs are directly tied to outcomes.
Retargeting and Remarketing
Re-Engage Users Who Show Buying Intent
Our retargeting strategies re-engage users who did not convert during their first interaction. We segment audiences by behaviour, personalise messaging, deploy cross-channel retargeting, and manage frequency to maintain efficiency. Retargeting campaigns improve overall funnel performance and reduce customer acquisition costs.
E-Commerce Performance Marketing
Drive Sales Through Product-Focused Campaigns
For online retailers, we deliver performance marketing services focused on revenue growth. This includes Google Shopping optimisation, dynamic product ads, cart abandonment campaigns, seasonal promotions, and customer lifetime value analysis. Campaigns are optimised to scale profitably rather than simply increasing order volume.
Lead Generation Campaigns
Consistently Generate Sales-Ready Leads
We design and manage lead generation campaigns focused on quality rather than volume. This includes lead magnets, landing pages, progressive profiling, CRM integration, and lead scoring. Campaigns are optimised based on lead-to-customer conversion rates to support predictable sales pipelines.
What Makes Truelysis a Trusted Performance Marketing Agency
As a best performance marketing agency for outcome-driven businesses, Truelysis focuses on measurable commercial impact rather than surface-level metrics. As a trusted performance marketing company and digital performance marketing agency, we align every campaign with revenue goals, customer acquisition efficiency, and long-term growth. Our performance marketing agency services are built to deliver clarity on what is working, why it is working, and how it contributes directly to business outcomes.
Our approach as a performance marketing services company combines full-funnel performance optimisation, data-driven decision making, and transparent reporting through real-time dashboards. We operate as a platform-agnostic performance marketing agency in India, selecting channels based on return potential rather than preference, and continuously optimising campaigns to improve efficiency, scalability, and return on investment.
Our Performance Marketing Process
As a results-focused performance marketing agency, we follow a structured, data-led process that aligns marketing execution with business outcomes at every stage of growth.
Discovery and Goal Setting
We understand your business goals, customer journey, and revenue targets. Clear performance benchmarks such as cost per acquisition and return on ad spend are defined from the start.
Audience Research and Strategy
We analyse customer data and market behaviour to identify high-intent audiences. Channel strategies are mapped to reach prospects at the most effective stages of the funnel.
Campaign Build and Tracking Setup
Campaigns are structured for control and scalability, with full conversion tracking implemented across platforms. This ensures accurate performance measurement from day one.
Launch and Initial Optimisation
Campaigns are launched with controlled budgets while we test audiences, creatives, and bidding strategies. Early data guides rapid refinements to improve efficiency.
Scaling Profitable Campaigns
Once campaigns prove profitable, budgets are increased strategically. Expansion focuses on maintaining performance while unlocking additional growth opportunities.
Continuous Performance Improvement
Ongoing testing, optimisation, and creative refreshes ensure campaigns remain efficient and continue delivering strong returns over time.
Performance Marketing Tools and Technology Stack
Our performance marketing agency uses industry-proven platforms and analytics tools to ensure accuracy, scalability, and measurable results. This technology stack enables precise targeting, reliable attribution, and continuous optimisation across all campaigns.
Advertising Platforms
We run campaigns across Google Ads, Meta, LinkedIn, Microsoft Advertising, and emerging platforms based on audience intent and return potential.
Analytics and Attribution
We implement Google Analytics 4, conversion tracking, and attribution models to measure how marketing directly contributes to leads, sales, and revenue.
Optimisation and Testing
We use testing and optimisation tools to analyse user behaviour, improve conversion rates, and scale high-performing campaigns.
Automation and Monitoring
We apply smart bidding, rule-based automation, and real-time monitoring to improve efficiency while maintaining performance control.
Reporting and Dashboards
Custom dashboards provide clear visibility into spend, conversions, cost per acquisition, and return on ad spend.
Clients Who Trust Our Performance Marketing Expertise
“Together has been an essential partner in developing our brand and building out our website. We think of them as an extension of our team.”
“Together has been an essential partner in developing our brand and building out our website. We think of them as an extension of our team.”
Ask Away: We’re Here to Help
What does a performance marketing agency do?
A performance marketing agency focuses on campaigns where success is measured by clear outcomes such as leads, sales, and revenue. Unlike traditional marketing, performance marketing services are built around measurable metrics like cost per acquisition and return on ad spend.
How is a performance marketing company different from a digital marketing agency?
A performance marketing company prioritises results over activity. While a digital marketing agency may focus on visibility or engagement, a digital performance marketing agency is accountable for conversions, revenue, and return on investment.
Is Truelysis a performance marketing agency in India?
Yes. Truelysis operates as a performance marketing agency in India, supporting businesses globally with scalable and cost-effective performance marketing agency services across paid media, analytics, and optimisation.
Which channels are included in your performance marketing services?
Our performance marketing services include paid search, paid social, display and programmatic advertising, retargeting, affiliate marketing, conversion rate optimisation, and marketing analytics.
How long does it take to see results from performance marketing?
Initial performance improvements can often be seen within the first few weeks. Meaningful and sustainable results typically develop over two to three months as data is collected and campaigns are optimised.
What makes Truelysis one of the best performance marketing agencies?
Truelysis focuses on measurable outcomes, transparent reporting, and continuous optimisation. As a performance marketing services company, we scale what works, fix what does not, and ensure every marketing decision is tied to business results.
Showcasing Our Success Stories
