The first agency quote a business owner gets is almost always wrong. Sometimes it’s too low (they’re selling a template you’ll outgrow in nine months). Sometimes it’s too high (they’re padding the deck because you “look like a corporate client”). Both happen every week.
If you’re a B2B business owner trying to figure out what a website should actually cost in India in 2026 not what someone says it costs in a glossy proposal — this guide is the answer.
Key Takeaways
- A website in India costs anywhere from ₹10,000 to ₹3,00,000 and more, depending on the type of site, the framework, the integrations, and how much custom design or development is involved.
- B2B businesses usually sit in the middle and upper end of that range. A serious B2B brand site with a CMS, blog, and lead capture starts around ₹50,000-₹1,00,000. A B2B portal, marketplace, or custom application starts at ₹2,00,000 and runs well past ₹10,00,000.
- The framework matters more than the page count. A WordPress site costs less to build but more to maintain. A custom Next.js or Laravel build costs more upfront and less in three-year ownership.
- Hidden costs (hosting, SSL, plugins, content, security patching, maintenance) typically add 15-30% of your build cost every year.
- The lowest quote almost never wins. Three rebuilds we did in 2025 were originally ₹15,000-₹25,000 sites that broke within a year. The total spend ended up 4-5x what a competent agency build would have cost on day one.
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So how much does a website cost in India? (The short answer)
A website in India costs between ₹10,000 and ₹3,00,000+ in 2026. The final price depends on three things: the type of site (brochure, business, e-commerce, web app), the framework or platform used (WordPress, Webflow, Shopify, custom React/Next.js, Laravel), and the size or complexity (number of pages, integrations, custom features, design effort).
Here’s the practical breakdown:
Website Type | Cost Range (INR) | Typical Timeline |
Basic brochure site (5-10 pages, template) | ₹10,000 – ₹40,000 | 1-2 weeks |
B2B business website (CMS, custom design, blog, lead forms) | ₹50,000 – ₹1,50,000 | 3-5 weeks |
E-commerce store (Shopify/WooCommerce, payment gateway) | ₹80,000 – ₹3,00,000 | 6-10 weeks |
Custom B2B portal or marketplace | ₹2,00,000 – ₹10,00,000+ | 3-6 months |
Custom web application / SaaS MVP | ₹3,00,000 – ₹15,00,000+ | 4-8 months |
Most B2B businesses we work with land in the ₹50,000 to ₹3,00,000 range for their main site. The custom application work starts higher and goes higher.
Note* : This price is just to give you a relevant idea, the actual quote of building a website might differ based on your requirements.
What actually drives the price?
Three real cost drivers, in order of impact.
1. Framework and tech stack
This is the variable most business owners don’t think about. The framework decision changes both your build cost and your ownership cost for years.
WordPress. Cheapest to build, most expensive to maintain. ₹20,000-₹1,50,000 for a B2B site. You get plugin ecosystems, fast theming, and a CMS your team can update. You also get monthly security patches, plugin compatibility breaks, and a 2-3 second page speed hit that’s hard to fix without serious work.
Webflow. Mid-range. ₹40,000-₹2,00,000. Beautiful sites, near-zero maintenance, but limited backend logic. Works for B2B marketing sites with up to 100 pages. Falls apart when you need user accounts or complex integrations.
Shopify (for e-commerce). ₹50,000-₹3,00,000 for a build, then $39-$399/month platform fees on top. Right answer for product-driven businesses. Wrong answer for B2B businesses with custom pricing rules, multi-level approvals, or complex catalogs. Our e-commerce development services page covers the platform trade-offs in more detail.
Custom React/Next.js + Node.js/Laravel. ₹1,50,000 to ₹10,00,000+ for a B2B build. Most expensive upfront, fastest in the long run, and the only real option for serious B2B portals, marketplaces, or applications. We’re seeing more agency-level B2B clients move here every quarter. Performance and SEO are the main reasons. (Our custom web development breaks down what we build with what stack.)
2. Size and scope
Pages aren’t a real measure of size. A 50-page WordPress blog can be built in two weeks. A 5-page custom dashboard can take three months. What actually matters:
- Number of unique page templates (not pages)
- Number of integrations (CRM, payment, ERP, analytics, marketing automation)
- Whether users log in and do work, or just read content
- Custom workflows (multi-step forms, approval chains, dynamic pricing)
- Multi-language or multi-region requirements
We had a client last quarter ask for a “small 10-page B2B site” that ended up at ₹2,80,000 because of a HubSpot CRM integration, a custom partner portal, and three languages. Page count never tells you what something costs.
3. Design and content effort
A template site costs ₹10,000-₹30,000 because the design is solved. A custom-designed site starts at ₹50,000 just for design and goes up. Custom illustration, motion design, interactive elements, video work — every one of these adds ₹15,000-₹1,00,000+ to the build.
Content is the silent cost. Most agencies don’t include copywriting in the quote. If you need 20 service pages written, budget ₹15,000-₹60,000 for a content writer who understands your industry. Or expect to write it yourself at the slowest pace possible.
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The hidden costs nobody quotes you
The build price is the headline. These are the costs that show up after.
Hosting. ₹2,000-₹50,000 a year. Shared hosting starts at ₹150/month and works for low-traffic brochure sites. B2B sites with paid traffic need managed hosting (Cloudways, Kinsta) at ₹1,500-₹5,000/month. Custom apps need cloud infrastructure (AWS, Google Cloud, DigitalOcean) starting around ₹3,000-₹15,000/month.
Domain. ₹500-₹2,000 a year. Boring, but easy to forget when you’re renewing 18 months in.
SSL certificate. Usually free (Let’s Encrypt) on managed hosting. ₹2,000-₹15,000/year for wildcard or extended validation certs if you need them.
Plugins and third-party tools. ₹5,000-₹50,000/year. WordPress sites end up with 10-20 plugins (forms, security, SEO, backup, page builder). Most are freemium with pro tiers you’ll eventually pay for. Add marketing tools (HubSpot, Mailchimp, analytics) and you’re easily at ₹50,000/year before any traffic shows up.
Maintenance. ₹3,000-₹30,000 a month. Security patches, plugin updates, backups, uptime monitoring, content tweaks, broken link fixes. Sites that don’t get this attention break within 12-18 months. We charge our retainer clients ₹8,000-₹25,000/month depending on platform complexity.
Content updates and SEO. ₹10,000-₹1,00,000/month if you’re running active marketing. Optional, but most B2B businesses that take their site seriously spend something here.
Add these up across three years and a “₹50,000 website” can easily cost ₹3,00,000 in total ownership. Budget for it on day one. The biggest surprise we hear from clients isn’t the build cost. It’s the second-year invoice that nobody warned them about.
Why do quotes vary so wildly?
You can get the “same” 10-page B2B website quoted at ₹15,000 from a freelancer, ₹1,20,000 from a mid-size agency, and ₹4,00,000 from a larger studio. All three are technically right for what they’re delivering.
Freelancers (₹10,000-₹80,000 for a B2B site). One person, often part-time, usually working from a single template. Best for genuinely simple projects with a clear spec. Risky when the project shifts mid-build, when QA matters, or when you need post-launch support. The horror stories are real: ghosting, unfinished sites, code you can’t hand off to anyone else.
Small agencies and studios (₹50,000-₹3,00,000 for a B2B site). 5-30 people. Strategy, design, dev, QA under one roof. This is where most B2B businesses get the best value. You get accountability, process, and a team still small enough to actually pay attention to your project.
Mid-size and large agencies (₹2,00,000-₹15,00,000+ for a B2B site). 50+ people. Heavier process, more polish, more strategy work, slower turnaround. Right answer for enterprise B2B brands with compliance needs, multi-stakeholder approvals, or international footprints.
Big-4 or international agencies. Add a zero. Not relevant for 95% of Indian B2B businesses, and we’d argue against using them even when budgets allow.
For most B2B businesses we talk to, the sweet spot is a specialist B2B agency in the ₹80,000 to ₹3,00,000 range. Anyone quoting under ₹30,000 for a B2B site is either using a template, cutting corners, or planning to make their margin on the second-phase work you didn’t know you’d need.
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How to budget for your B2B website (with three real scenarios)
Here’s how the math usually breaks down for the three most common B2B scenarios we see.
Scenario 1: Consulting firm rebranding its site
- 12-page CMS-driven site
- Custom design, blog, lead capture
- WordPress + premium theme
- Build: ₹65,000-₹1,20,000
- Hosting + domain + SSL: ₹8,000/year
- Annual maintenance: ₹40,000-₹80,000
- 3-year total: ~₹2,50,000-₹4,00,000
Scenario 2: B2B SaaS launching marketing site + early product portal
- 20-page Next.js marketing site
- Customer portal with login, dashboard, basic ticketing
- Stripe/Razorpay integration
- HubSpot CRM sync
- Build: ₹2,80,000-₹6,00,000
- Hosting (Vercel + AWS): ₹20,000-₹50,000/year
- Maintenance: ₹80,000-₹2,00,000/year
- 3-year total: ~₹6,00,000-₹12,00,000
Scenario 3: Manufacturing exporter going B2B-online
- Product catalog (200+ SKUs)
- Inquiry-based sales, no direct checkout
- Multi-language (English + 2 regional)
- ERP integration for stock and pricing
- Build: ₹3,50,000-₹8,00,000
- Hosting + middleware: ₹40,000/year
- Maintenance: ₹1,50,000/year
- 3-year total: ~₹7,00,000-₹12,00,000
Use these as a sanity check, not gospel. Every project has variables. You can see what some of these look like in production on our recent work
Red flags when comparing website quotes
After 100+ projects, the same warning signs come up.
“Unlimited revisions” in the contract. Sounds great. Means the agency either limits you informally later, or the project drags for six months because nobody on either side has a clear stop sign.
No content phase in the proposal. They’ll build empty templates and tell you to “fill in the text” two days before launch.
No SEO baked into the scope. SEO isn’t a checkbox. If the proposal doesn’t mention URL structure, schema, page speed targets, or sitemap planning, you’re getting a pretty site that won’t rank.
Fixed price with vague scope. Either you’ll get nickel-and-dimed on every change, or the agency will cut corners to protect their margin. Detailed proposals are slower to write and far more honest.
Source code “ownership” left ambiguous. Get it in writing. You should own everything once final payment is made. Some agencies retain code rights so you can’t move away from them later.
No talk of post-launch support. A website is a 3-5 year operation, not a project. If the agency doesn’t have a maintenance offer ready, ask why.
Want a partner that’s still around in year three, not just for the launch?
Talk to the Truelysis team about a long-term build and maintenance engagement
Most of our B2B clients stay with us for ongoing work after the first build. That’s the model we built around from day one.
Frequently Asked Questions
How much does a basic B2B website cost in India?
A basic B2B website with 5-10 pages, custom design, and a simple lead form costs between ₹40,000 and ₹1,00,000 in India in 2026. If a quote comes in under ₹20,000, you’re getting a template with minor changes. Fine for a side project, risky for a serious B2B brand.
Why is there such a big gap between ₹10,000 and ₹3,00,000?
The gap reflects what’s actually being built. ₹10,000 buys a templated 5-page WordPress site assembled by a freelancer over a weekend. ₹3,00,000 buys a custom-designed B2B site with integrations, SEO foundations, content support, QA, and post-launch handover. Same word (“website”) covering very different products.
Is it cheaper to use a website builder like Wix or Squarespace?
On day one, yes. Over three years, often no. Builders cost ₹500-₹3,000/month forever, lock your data into their platform, and limit SEO and integration options. For solo consultants and pop-up brands, they’re fine. For B2B businesses that plan to scale, they become a wall you’ll have to break through later.
How much does an e-commerce website cost in India?
₹80,000 to ₹3,00,000 for a Shopify or WooCommerce store with custom design, payment gateway integration, and basic SEO. Custom B2B commerce platforms with pricing rules and ERP integration start at ₹3,00,000 and run to ₹15,00,000+.
Can I get a good B2B website for under ₹50,000?
Possible, not common. You’d need a small specialist agency willing to use a quality theme, a focused 5-7 page scope, and a client who can provide content quickly. Most ₹50,000 B2B sites we audit are template builds that look generic and need rebuilding within 18 months.
How much does it cost to redesign an existing website?
Roughly 60-80% of the cost of building from scratch. The savings come from content already existing and analytics showing what works. The catch: most “redesigns” end up being full rebuilds because the original codebase isn’t worth keeping. Ask for a code audit before you decide.
Is it worth paying more for a Next.js or React custom build over WordPress?
For B2B marketing sites with under 30 pages, WordPress is usually fine. For sites with user logins, custom dashboards, complex search, or aggressive performance and SEO targets, custom React or Next.js is worth the 2-3x cost. The deciding question is whether speed and flexibility will affect your revenue.
Do website costs in India include ongoing SEO?
Almost never. SEO is usually a separate ₹15,000-₹1,50,000/month engagement. Some agencies bundle “SEO setup” into the build (sitemap, schema, on-page basics). That’s table stakes, not real SEO. Ongoing keyword work, link building, and content marketing are separate budgets — our SEO services breaks down where the line is.
The honest answer to “how much does a website cost in India” is: anywhere between ₹10,000 and several lakhs, and the right number depends on what you actually need.
If you can describe your project clearly audience, goals, integrations, timeline any decent agency can give you an itemised quote within 48 hours. If a vendor won’t put numbers next to specific deliverables, that’s the first sign you should keep looking.